PROJKET PRODUKT

Projekt Produkt is a luxury eyewear brand from South Korea known for its avant-garde designs, innovative materials, and high craftsmanship. Founded in 2014, Projekt Produkt focuses on creating eyewear that balances fashion-forward design with functional quality, appealing to a modern, style-conscious audience. The brand's philosophy revolves around expressing individuality through bold yet minimalist styles that push boundaries while maintaining practicality.

Design Philosophy

Projekt Produkt embraces a modern aesthetic that combines clean lines with unconventional shapes, often blending industrial elements with a sleek, refined look. The brand’s design ethos is rooted in minimalism but allows for creative exploration, resulting in pieces that are both unique and wearable. Many of its frames incorporate architectural influences, experimenting with asymmetry, distinctive silhouettes, and unexpected details. This approach has attracted a clientele that values both style and substance, making Projekt Produkt a popular choice among fashion-forward individuals, celebrities, and influencers.

Materials and Craftsmanship

The brand is committed to using high-quality materials, such as titanium, acetate, and stainless steel, which ensure durability while offering a comfortable fit. Projekt Produkt frequently collaborates with skilled artisans in South Korea and Japan, emphasizing precision and attention to detail in every frame. The brand's titanium frames, in particular, are lightweight yet sturdy, appealing to customers who prioritize both style and comfort. Each frame undergoes meticulous production processes, including hand-finishing and polishing, to achieve a premium look and feel.

Notable Collaborations and Collections

Projekt Produkt has collaborated with various high-profile designers, artists, and fashion icons, infusing its collections with fresh perspectives and trends. Notable collaborations include partnerships with Korean fashion designers and internationally recognized creative figures, which have resulted in limited-edition collections featuring unique colorways, experimental shapes, and signature detailing. These collaborations often receive significant attention in fashion media and are sought after by collectors.

The brand's collections are diverse, offering everything from oversized, retro-inspired sunglasses to minimalist, slim-line optical frames. Their use of color is often subtle, favoring muted tones and classic shades that enhance the frames' shapes without overwhelming them. However, Projekt Produkt also includes more daring hues and mirrored lenses in some lines, appealing to those who favor a bolder aesthetic.

Global Appeal and Influence

Although it originated in South Korea, Projekt Produkt has quickly gained an international following, with a presence in leading eyewear boutiques and department stores worldwide. The brand’s popularity has been particularly strong in East Asia and Europe, where its blend of modern, minimalist design and high-quality craftsmanship resonates with a broad audience.

VISIT US TODAY

Discover Projekt Produkt eyewear at Ocular and Eyes in Chatswood, Sydney, offering a curated selection of cutting-edge, Korean-designed frames known for their unique style and superior craftsmanship. Elevate your look with these high-quality, fashion-forward glasses that blend minimalist aesthetics with innovative design elements, perfect for those seeking bold, modern eyewear.