YELLOWS PLUS
Yellows Plus is a premium eyewear brand from Japan, highly regarded for its craftsmanship, timeless designs, and commitment to quality. Established by Toshiaki Yamagishi, Yellows Plus combines traditional Japanese artistry with modern design principles, resulting in eyewear that is both elegant and functional. The brand is well-known for producing high-quality frames that emphasize subtlety, sophistication, and durability, appealing to those who appreciate understated luxury and long-lasting style.
Craftsmanship and Materials
Yellows Plus eyewear is meticulously handcrafted in Japan, primarily in the Fukui Prefecture, a region known for its expertise in eyewear production. Each pair of frames undergoes numerous production stages, with a focus on precision and attention to detail. The brand typically uses high-grade materials like Japanese titanium and acetate, which are both lightweight and durable. Titanium, for example, is resistant to corrosion and hypoallergenic, making it suitable for sensitive skin. The acetate used in Yellows Plus frames is often sourced from high-quality suppliers and polished to achieve a distinctive luster and depth of color, enhancing the premium feel of the eyewear.
Design Philosophy
The design philosophy of Yellows Plus centers around creating timeless and versatile frames that transcend seasonal trends. The brand’s aesthetic is minimalist yet refined, with clean lines, balanced proportions, and carefully considered shapes that suit various face shapes and sizes. Yamagishi and his design team strive to create eyewear that harmonizes with the wearer’s face, allowing for both comfort and style. Unlike many other fashion-forward eyewear brands, Yellows Plus tends to avoid overly flashy designs, focusing instead on subtle elegance that complements the wearer without overshadowing them.
Signature Styles and Features
Yellows Plus offers a range of frame styles, including classic round and square shapes, as well as unique, slightly retro-inspired silhouettes that evoke mid-century charm. Many of the designs take inspiration from vintage eyewear, updated with modern details and materials to enhance comfort and fit. The frames are typically available in natural, earthy tones, such as tortoiseshell, black, and amber, as well as understated metallics, reflecting the brand’s commitment to timeless color palettes.
One of the defining characteristics of Yellows Plus eyewear is the brand’s unique approach to hinges and temples. The frames often feature five-barrel hinges, which provide extra durability and ensure smooth opening and closing. The temples are crafted for a comfortable, balanced fit, and the nose pads are designed to prevent slipping, making Yellows Plus glasses ideal for long-term wear.
Focus on Comfort and Fit
Comfort and fit are central to Yellows Plus's design philosophy. The frames are lightweight, thanks to the use of titanium and slim acetates, which makes them comfortable for all-day wear. The brand offers multiple sizes to cater to different face shapes and sizes, and the temples are often adjustable, allowing wearers to customize the fit further. The nose pads on most Yellows Plus frames are made from hypoallergenic materials and are shaped to sit comfortably on the nose without leaving marks, even after prolonged use.
Yellows Plus has gained a loyal following among eyewear enthusiasts, designers, and creatives who value subtle elegance and craftsmanship. The brand’s restrained, versatile designs make it popular among professionals who want eyewear that is both stylish and suitable for work environments. Yellows Plus is also appreciated by those who prefer investment pieces, as the brand’s frames are built to last and retain their appeal over time.
VISIT US TODAY
Discover Yellows Plus eyewear at Ocular and Eyes in Chatswood and Sydney CBD, featuring Japanese craftsmanship and timeless design. Known for precision and quality, Yellows Plus offers elegant, minimalist frames crafted from premium materials, blending traditional techniques with modern style. Perfect for those who appreciate refined, durable eyewear with a unique, sophisticated edge.