FACTORY 900

 

FACTORY900 was first conceived in 2000 by head designer, Yoshinori Aoyama. The brands sole concept revolves around ‘THE FUTURES EYEWEAR’ to create more sophisticated and exquisite shapes and finishes like no other. FACTORY900 is an example of conceptual Japanese industrial design combined with functional outcome. Each frame uses the highest quality Japanese acetate and titanium to achieve comfort with wear.

Factory900 is a Japanese eyewear brand renowned for its avant-garde designs and exceptional craftsmanship. Established in 1937 under Aoyama Optical Co., Ltd., the brand emerged as a creative force in eyewear, merging traditional optical manufacturing expertise with cutting-edge design. The name "Factory900" pays homage to the factory itself, where the designs are conceptualized and handcrafted, and the "900" refers to the location's block number in Sabae, Fukui Prefecture, Japan, a region famed for its rich optical heritage.

Design Philosophy

Factory900 is celebrated for its bold, futuristic aesthetic that often pushes the boundaries of conventional eyewear design. Unlike many brands, Factory900 treats eyewear as an extension of art and architecture, incorporating sculptural elements, three-dimensional forms, and innovative structures. Their frames often challenge traditional notions of what glasses should look like, offering a distinctive blend of functionality and artistry.

The brand's motto, "Glasses aren't just tools for vision correction; they are wearable art," encapsulates their approach. They cater to those who seek to make a statement with their eyewear and appreciate the intersection of fashion, art, and utility.

Materials and Craftsmanship

Factory900 frames are meticulously handcrafted using acetate, a durable and versatile material derived from natural cotton and wood fibers. The use of acetate allows for intricate shaping, bold colors, and dynamic finishes. The production process involves numerous steps, from cutting and polishing to precise fitting, ensuring each pair meets exacting standards.

What sets Factory900 apart is its ability to create complex, layered structures from acetate, a technique perfected in their Sabae-based factory. This expertise allows for deep beveling, unique curves, and dramatic dimensionality that are hallmarks of their designs.

Collections

Factory900 offers several collections, each targeting a different style and audience while maintaining the brand's core ethos of innovation:

  1. FA Collection (Main Line): This is the heart of the brand, featuring bold, futuristic designs that showcase the full spectrum of their creative and technical capabilities. These frames often incorporate large, wraparound shapes and dramatic architectural elements.

  2. Factory900 Retro: This line reimagines vintage eyewear styles with a modern twist. While inspired by classic designs, these frames feature subtle futuristic details that add a contemporary edge.

  3. Factory900 Lab: A playground for experimentation, this collection pushes the limits of eyewear design with unconventional shapes, innovative materials, and cutting-edge techniques.

  4. Limited Editions: Factory900 often collaborates with designers, artists, or brands to create limited-run pieces that amplify their design ethos with unique interpretations.

Factory 900 appeals to individuals who want their eyewear to be a reflection of their personality—creative, bold, and unapologetic. Their clientele includes artists, architects, fashion enthusiasts, and anyone who values distinctive, high-quality craftsmanship. These frames are often considered conversation pieces, as their unique designs stand out in a crowd.

Global Recognition

Despite its origins in a small town, Factory 900 has achieved international acclaim. It has won multiple awards, including the prestigious SILMO d’Or, often regarded as the Oscars of the eyewear industry. The brand's presence in high-end optical boutiques and fashion-forward stores worldwide solidifies its reputation as a leader in the eyewear industry.

Recently, the brand has collaborated with LEXUS (FACTORY900 x LEXUS) to create the ultimate ‘driving glasses’. Their goal was to provide the maximum field of vision needed for driving while also ensuring a comfortable fit that can withstand long periods of use.

VISIT US TODAY

Discover the innovative and stylish Factory 900 eyewear collection, now available at Ocular and Eyes Sydney CBD. Known for their avant-garde designs and unique, handmade Japanese craftsmanship, Factory 900 glasses offer a bold look for those who dare to stand out. Each frame is meticulously crafted with premium materials to deliver exceptional comfort and durability, blending classic techniques with futuristic aesthetics. Visit Ocular and Eyes to explore our range of Factory 900 frames and find the perfect pair that matches your style. Experience the artistry of eyewear that pushes boundaries – only at Ocular and Eyes Sydney CBD.