BRAND CONCEPT

"Unfinished Art"

Shapes created through questioning perfection

Art is a huge source of inspiration for Masahiro Maruyama. He has been making design proposals that provide enjoyment to you with the frames themselves not just for daily use or as a fashion statement. The concept is “unfinished art - finding beauty in the incomplete through questioning perfection”. Whereas classical frame designs are symmetrical and beautifully completed, Masahiro’s “unfinished” asymmetric frames impress us with the element of surprise as well as innovation by intentionally creating casual and freestyle images of designs, thinking outside the box.